Honey, where did you put the Yellow Pages? Ok seriously, when was the last time you looked something up in the yellow pages? There is only a small percentage of Australian’s that do not use the internet for research and to make their buying decisions. So for rest of Australia who are internet users you need to make sure that when they’re searching . . . you’re found!
Word of mouth is great but it’s no longer enough to maintain a steady stream of loyal and ready to purchase customers. With the marketplace becoming more and more competitive you need to be seen as a leader in your industry and set yourself apart from your competition so that when your potential customers buy they come to you, the first time and every time.
These days over 90% of consumers search for products and services online. They make their decision on whether they trust a company within seconds of being on their website so it’s crucial that your website stops them in their tracks and they know that they have found what they’re looking for and end their search with you.
There are many advantages to having a website including:
Free Marketing and being seen across the web when potential customers search for your products or services
Building Rapport with current customers and remaining in the forefront of your customers mind by sending regular emails, free tips and advice, happy birthday wishes and making them feel a part of your business by keeping them updated
Reaching a Country wide or Global audience instantly
Being seen as a leader in your industry and standing strong against your competitors
Information on your products and services available 24 hours 7 days a week allowing the customer the ability to contact you at any hour convenient to them online
Minimal operating costs to maintain a strong relationship with customers and potential customers
Remember having a website alone is not enough. You need to work with a developer who understands your business and your customers needs so they can create a website that is well presented, engaging, gives your customers the end result they are looking for and converts new interest into loyal and long lasting clientele. The right website can be the difference between making ends meet and being able to take those overseas holidays you’ve always dreamed about.